Le Bi

I guess most of you have heard this ad on the Radio.
if not,click here
"Shaklak mwalla3 fiya w bet dalak te7ki fiya" and there's a new English version of this really annoying mantra!

I mean this song just sticks in your brain and won't come out, it's like an infection, an endless agonizing loop! [/drama]

Anyway, In my opinion the marketers want these words to be engraved in your minds. They want us to love and adore this product (I personally haven't tried it yet, so I can't judge this "Austrian" energy drink)


If that was the real purpose of this looping tune, I believe the *people who made this ad* failed.Well they made the song stick (obviously by repeating it) but didn't really make us compelled to buy the product. The reason is "YOU".

Yes , All they had to do is replace the " You're obsessed with it" with " I'm obsessed with it".
In this way, the listener who will be focusing on driving the car will
confuse this with a thought of his own and will go and buy the drink and
probably love it. (brainwashing 101? anyone?)

McDonald chose "I'm lovin' it" for a reason.

Just my "after midnight" 2 cents.